As we make our way out of the Covid-19 crisis in 2021, it’s time to rethink, reload, and restart your business. It’s time to bounce back from adversity. It’s time to balance short-term tactical activities with long-term strategic initiatives. It’s time to capitalize on strengths and invest in future winning capabilities. Value creation requires strategic thinking and is a by-product of the investment choices made 3 to 5 years in advance.
What strategic choices will you make today that will guide where you allocate resources in the future? Needless to say, no company has unlimited resources. Jack Welch said it best, “Strategy is simply resource allocation. When you strip away all the noise, that’s what it comes down to. Strategy means making clear-cut choices about how to compete (and win). You cannot be everything to everyone, no matter what the size of your business or how deep its pockets.” Rethink: Open up the strategic dialogue to a wide range of internal and external talent and expertise. Invite creativity and imagination and develop a learning culture. The pandemic should be the spark to think differently and a willingness to experiment. It’s an opportunity to explore new ways to create true competitive advantage.
Reload: Reset the organization on a new strategic course. Anyone can steer the ship, but it takes a commitment to chart the course and to see the entire trip, even before the ship leaves the dock. The human and financial investment choices made today will deliver increased value for stakeholders.
Restart: Communicate the strategy by framing the investment choices carefully, so that the strategy is viewed as positive and personal to everyone. Invite participation, listen carefully to questions, and respond thoughtfully. The purpose is to achieve buy-in from key stakeholders to gain commitment and re-energize everyone post-Covid-19 pandemic.
Harvey McKay (businessman, author, and syndicated columnist) tells a story of a great oak tree. For 100 years it withstood the winds, but one day a storm knocked the oak into a raging river and carried it out toward the sea. The oak came to rest on a shore where some reeds were growing, and the tree wondered how these reeds still stood after the strong winds. The oak tree said, “I have stood up against many storms, but this one was too strong for me.” The reeds replied, “that’s your problem…all these years you have stubbornly pitted your strength against the wind. You were too proud to yield a little. We, on the other hand, knowing our weaknesses, just bend and let the wind blow over us without resisting it.” The moral of this story…companies that bend and change to deal with unforeseen problems, will have the toughness to bounce back from any adversity.
What is your post-Covid strategy? Are you ready and willing to rethink, reload, and restart your business strategy? Don’t be like the great oak tree, unwilling to change. Rather, plan now for the future to get ahead of your competitors and customers.
• This program aims to help you move beyond the relentless pursuit of short-term profitability toward long- term sustainability.
• The program aims to create and capture Value. It helps you to develop “Sustainable Value Innovation”: the creation of differential value for customers and contribution to society in both reduced cost and environmental impact.
• It will help to Unlock Non disruptive creations as disruptive forces are Myopic in nature.
• It will help to focus on big picture. To expand your vision, reach beyond existing demands and get your strategic segment right.
• This program will help to visualize and align yourself with future prospects and goals and will help you to create its sustainable demand and growth.
Dr Shruti Sharma
Dr Shruti Sharma is a doctorate in Business Management and Postgraduate in Marketing & Strategy Management. She is a quality oriented professional with more than 20 years of experience in Academics, Research, Consulting & Marketing. Dr Shruti has been training and Consulting Educators and Corporate for Sustainable strategies in Business , Leadership , Motivation, Communication effectiveness, Behavioural Training , developing Emotional Quotient and Competency Mapping. She has also developed expertise in Pedagogy skill development. Dr Shruti has a proficiency in Strategy for business sustainability, Change Management, Blue Ocean Strategy and Marketing Management Practices. She has served in organizations like The Indian Express, The Hindustan Times Ltd & Group M (WPP Concern) in Strategic Planning, Business Development, Alliance Management, Corporate Communication Consulting across Publishing, Media, Interactive Media and Consulting domains. She is currently associated with TERI SAS as professor for Strategy in Department of Business Sustainability. She is also associated with Ministry of HRD (GOI) as a Resource person. Dr Shruti volunteers as a Mentor for Udayan Shalini Program . She trains and Guides Girls selected for scholarship by the government for the program . Her current area of research includes Circular Business Practices , EPR and Sustainable Value Innovation.
Managers, NGO’s, Self-employed persons, professionals, entrepreneurs.
*Resource persons are from Industry / Academia
Dr Shruti Sharma
Assistant Professor, Department of Business and Sustainability,
Ms Sonika Goyal
Placement and External Relations Officer,