Rajasthan road sector modernization project- assessment of the understanding level of road safety education and awareness campaigns on institutional stakeholders and road users in rural areas of Ajmer zone
Student name: Ms Aashima Bhandari
Guide: Dr Deepty Jain
Year of completion: 2018
Host Organisation: P4Planning Consultants, New Delhi
Supervisor (Host Organisation): Dr Himani Jain
Abstract: Road accidents being a human tragedy revolve around human suffering and monetary loss in terms
of deaths and fatalities. In between January and July 2017, India has seen 4.75% reduction in rod
fatalities but a death occurs every 3.5 minutes in India. Globally 1.5 million deaths have been
recorded in the year 2015 because of the road fatalities and crashes. The figures hints towards a
requirement of understating the causes of these road fatalities, hence initiating the practices in road
safety sector. India has an uncertain divergence of being at the top for road fatalities, therefore
obvious initiatives has been observed to restraint the growing danger of these fatalities. In the most
recent decade alone, India lost 1.3 million individuals to preventable road crashes and another 5.3
million have been left crippled forever. India has the most noteworthy number of road crash
fatalities, with a crash happening each moment and one passing at regular intervals.
The study has been designed to reach out to the grassroots of the institutional stakeholders
and five targeted sets of Road Users. Also it is focused on assessment of the understanding level of
road safety programs on Institutional Stakeholders and Road Users of the Rural Areas of Rajasthan
and to reach out to the grassroots since seventy five percent of population is rural in Rajasthan and
requires education on road safety issues. The idea is to highlight the stakeholders / users perspective
and address the behavioral aspects in the Road Safety Campaigns. The hypothesis revolves around
training of the stakeholders in the inception phase trickling down to the road users. The highlight of
the study also analyses the impact assessment of the campaigns and the hierarchy of the training
process.
Study also covers the observation analysis pre and post campaigns on the same road locations of
Nagaur and Ajmer Districts to study the behavioral change of five targeted stakeholders.
With the exponential increment in the road accidents, ecosystem of entire society has to
come together and take measures at their own respective levels. Combined efforts from all
stakeholders are likely to ensure a safe road environment for citizens of the country.
The idea is to get all the institutional stakeholders involved as the champions of the road
safety sector and by provided them knowledge of road safety on priority, we can easily target the
daily road users, which is the public. The study also has reviewed the various research papers,
theories and live case studies and based on these studies, final recommendations also have been provided. The targeted stakeholders have been identified in five categories and the targeted road
users have also been categorized as five targeted audiences. The assessment is based on the
comparison of the two areas one being exposed to the awareness campaigns (Nagaur and Ajmer)
and other being the areas, which are not exposed to the awareness campaigns (Bhilwara and Tonk).
The study is based on the assessing the understanding level of two different areas.
