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Announcement
Announcement
Identification of drivers behind the expansion of niche market for electric vehicles

Student name: Ms Sonali Malhotra
Guide: Dr Soumendu Sarkar
Year of completion: 2020

Abstract:

India stands in a need to nurture at a sustainable route of advancement. Worldwide, it has been established that there is a need to shift towards E-mobility in order to accomplish one-step towards reducing carbon-footprints. Electric Vehicles are being thought of as a solution to the problem of pollution emissions caused by vehicles. This research is an effort to assess the features of Electric Vehicles that will guide the shift from Non-Electric Vehicle to an Electric Vehicle. The disclaimers of Electric Vehicles are different from Non-Electric Vehicle thus; it will offer a whole picture of the existing Electric Vehicle technology and will find out the factors for the uptake of an Electric Vehicle. The objective of the study is to assess the attributes of Electric Vehicle that will influence the shift from Non-Electric Vehicle to an Electric Vehicle. It targets to answer, “Which will be the key driver(s) for the shift from Non-Electric Vehicle to Electric Vehicle?”

Exploratory Factor Analysis has been applied for the analyses of the data collected. 5-point “Likert Scale” has been used for collecting responses. The research reveals the inclination of consumers’ to embrace Electric Vehicle as an upcoming technology and offers preliminary direction to manufacturers in refining their characteristic packages for Electric Vehicles. The study is of significance since there is a strong boost from the government of India again with “Faster Adoption and Manufacturing of Electric Vehicles” (FAME) stage 2 scheme for adopting Electric Vehicle and there is insufficient research on this topic in India.

Key Words: EV, EFA, Hurdles, Perception