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Preference for collaborative consumption in Delhi NCR: the case of transportation

Student name: Mr Kunwarpreet Singh
Guide: Dr Nandan Nawn
Year of completion: 2021
Host Organisation: TERI School of Advanced Studies
Supervisor (Host Organisation): Dr Soumendu Sarkar

Sharing economy emerged as an alternative to traditional means of consumption as it provided people to use the resources they require without the need of an initial purchase. A subset to sharing economy, called collaborative consumption, allows the same with the use of internet base applications. In the recent years, especially after the 2008 financial crisis, these collaborative consumption business models grew rapidly as people were looking to meet their demands with reduced incomes. These businesses helped ease the basic economic problem of scarcity.

Delhi NCR was no alien to the growth of these business models. Services such as Ola and Uber have become a household name. This study uses “Theory of Planned Behaviour” and the “Diffusion of Innovation” models to determine factors which explain people’s participation in the sharing transport economy. The study also measures the risk perception of people to determine if it differs by gender.

Final results suggest that all the factors of “Theory of Planned Behaviour” have a positive influence on people’s participation in shared cabs. All the constructs of “Diffusion of Innovation” framework also have a positive impact of people’s participation in shared cabs. The difference between risk perception of men and women is significant with women, on average, feeling slightly higher risk than men.