ANNOUNCEMENTS
Electronic waste is one of the fastest-growing waste sectors in the world. The percentage of the waste being recycled or reused is less than a quarter of what is being generated. With old gadgets constantly being replaced by new gadgets, a large amount of E-waste is being generated worldwide. Understanding the consumer’s needs to replace gadgets and in turn, the responsibility of the retailers concerning E-waste management will help address social and environmental impacts related to E-waste. As India implements strict legislation and rules to make sure that such waste is being disposed of well, some loopholes still need to be addressed.
First, this study aims to clarify the need for effective E-waste management, and why brands and consumers play a vital role in its management. Calls, emails, and visits aim to get an idea of the current practices that each brand carries out in terms of their E-waste. Questionnaires assess how the presence of such a system affects consumers in terms of purchasing and preference.
The desired outcome of the paper is to show how branded retail stores can implement better E-waste management strategies to curb the informal sector as well as to reduce environmental impacts and change the practices of consumers.
Keywords: e-waste, retail channel, consumer perception, sustainability.
