ANNOUNCEMENTS
By Ranjana Ray Chaudhuri, Associate Professor and Head of the Departments of Natural and Applied Sciences and Regional Water Studies, TERI School of Advanced Studies
Air pollution is one of India’s deadliest health threats, causing 1.5 million deaths in a decade. A coordinated, science-led strategy is now reversing the trend, with strict regulations, biomass use, and cleaner fuels improving air quality—though much work remains.
In India, air has become a public health disaster, challenging both governance and public resolve. A slow, unseen threat that deprives people of years before their time, air pollution caused 1.5 million deaths in India between 2009 and 2019, as per the Lancet Planetary Health study. This accounts for nearly one in every six deaths nationwide. It is one of the country’s deadliest health threats, claiming more years of life lost than even cardiovascular or infectious diseases. Particulate pollution alone shortens the average Indian’s life by 5.3 years. In the Northern Plains, the worst-hit region, the number increases to about 8 years of life lost for nearly 521 million residents.
In 2019, the economic costs from premature deaths and illnesses linked to air pollution reached $36.8 billion, or 1.36% of India’s GDP 4 . This is a multi-faceted attack on health, society, and the economy, in the guise of an environmental issue. The problem looms over India like Damocles’ sword—a scepter that haunts our national productivity, stunts children’s growth, hampers adolescents’ lung and cognitive development and burdens hospitals.
CAQM as a Panacea
Faced with such a crisis, piecemeal interventions are no longer enough. India needs a science-backed authority with the mandate to cut across state lines and enforce tough decisions. The Commission for Air Quality Management (CAQM), set up in 2020 and given statutory powers under the CAQM Act, 2021, has emerged as that very institution. Its jurisdiction spans Delhi-NCR and neighbouring states, Punjab, Haryana, Uttar Pradesh, and Rajasthan, where it can issue binding directions to state agencies, impose environmental compensation, and prosecute non-compliance.
CAQM’s strategy has zeroed in on two critical fronts in the fight against air pollution: managing agricultural residue to curb stubble burning and driving industrial decarbonisation to cut emissions at the source.
In agriculture, CAQM has created Parali Protection Forces for district-level oversight, satellite-based burnt area tracking with ISRO, and the legal empowerment of District Magistrates to prosecute violations. Together, these measures have driven a dramatic decline in crop residue fires. Punjab saw incidents fall from 71,304 in 2021 to 10,909 in 2024, while Haryana dropped from 6,829 to 1,315 . To create a sustainable outlet for farm waste, the Commission has also advanced biomass co-firing in coal-based power plants, blending paddy straw with coal to reduce coal consumption and avoid open burning. This began in 2021, when 11 thermal plants within 300 km of Delhi were directed to co-fire 5–10% biomass.
In June 2025, the mandate expanded to brick kilns in non-NCR districts of Punjab and Haryana, with a phased plan to achieve 50% paddy straw-based biomass use by November 2028.
In 2023, CAQM strengthened industrial decarbonisation by mandating strict and immediate compliance with emission limits for particulate matter, sulphur dioxide, nitrogen oxides, mercury, and water use in coal- and lignite-based thermal power plants, in line with standards set and periodically updated by the Ministry of Environment, Forest and Climate Change. This regulatory push has strengthened compliance across the industrial and power sectors. CAQM has also boosted biomass pellet production, including the once-scarce torrefied type, through access to technology, training, and subsidies provided by the Central Pollution Control Board and state governments.
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https://fehealthcare.financialexpress.com/blogs/caqms-blueprint-for-breathing-easier-in-indias-most-polluted-regions
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Across seven multi-season surveys, Wildlife Institute of India researchers searched for bird carcasses within a 150-m radius of 90 randomly selected wind turbines and found 124.
In the first half of 2025, India added around 3.5 GW to the wind sector – an 82% year-on-year growth – taking the total installed capacity to 51.3 GW. Even so, India’s wind power remains largely untapped. According to the National Institute of Wind Energy, India’s gross wind power potential is 1163.9 GW at 150 m above ground level.
At the Global Wind Day Conference in June, Union Minister of New and Renewable Energy Pralhad Joshi urged States to address land availability and transmission delays post-haste.
India’s ambitious climate goals and surging energy demands mean renewable energy development will continue to accelerate. Experts are concerned, however, that the addition of wind power capacity has been coming at the expense of avian welfare.
Bird mortality at wind farms
For years, researchers have raised concerns about the impact of wind turbines on fauna, particularly birds. A study by the Wildlife Institute of India (WII), published recently in Nature Scientific Reports, has estimated globally high bird mortality rates at wind farms in the Thar Desert.
The study was conducted in a 3,000 sq. km desert landscape in Jaisalmer, Rajasthan, home to around 900 wind turbines and 272 bird species, including the critically endangered great Indian bustard. Across seven multi-season surveys, WII researchers searched for bird carcasses within a 150-m radius of 90 randomly selected wind turbines and found 124.
The estimated annual bird mortality per 1,000 sq. km came up to 4,464 birds after correcting for non-detection due to vegetation cover or carcass degradation during the survey and due to carcass scavenging before the survey.
The researchers conducted similar surveys at 28 randomly selected control sites (between 500 and 2,000 m of any turbine) to account for the natural mortality of birds and found no carcasses.
“Very few studies have robust data to have accurate assessments that correct for detection issues and have controls for comparison,” Yadvendradev Jhala, one of the authors of the study, said.
The WII study isn’t the first to examine bird mortality in wind farms in India. A 2019 study documented bird deaths at wind farms in Kutch and Davangere. However, the estimate of 0.47 bird deaths per turbine per year at both sites now pale in comparison to the 1.24 bird deaths per turbine per month in the Thar Desert.
“It’s quite a high estimate, but that’s quite possible,” Ramesh Kumar Selvaraj, an independent consultant and author of the 2019 paper, said. “[Mortality rate] will vary depending on geography, season, and other factors.”
Bird density, infrastructure density, and configuration are crucial factors, according to Jhala. The Thar Desert is part of the Central Asian Flyway — a major migration route for birds across Eurasia — and a prominent wintering destination.
The desert mortality estimates also included bird collisions with power lines linked to the wind turbines. The Gujarat and Karnataka study didn’t include this cause.
Per both studies, raptors were the most affected group of birds, echoing findings worldwide. “Raptors are long-lived species that lay fewer eggs, and any additional mortality can lead to population-level impacts,” Selvaraj said. “Their flight altitude and soaring flight behaviour means they are more vulnerable while manoeuvring rotating wind turbines.”
Organisations like Birdlife International have proposed several mitigation measures to reduce bird collisions with wind turbines, including painting one of the turbine blades to increase visibility and shutting turbines down at a certain time of day or season. However, Selvaraj said he believes the most crucial step in mitigation is to carefully select the site of a wind farm.
Avian Sensitivity Tool for Energy Planning (AVISTEP) is an open-source platform developed by Birdlife International that helps developers identify and avoid sites where renewable energy could affect birds. Selvaraj, previously with the Bombay Natural History Society, coordinated India’s map for AVISTEP.
“The whole of India, including offshore areas, have been divided into different categories of avian sensitivity such as ‘low’, ‘moderate’, ‘high’, and ‘very high’,” Selvaraj said. “While AVISTEP can serve as a guide, ground-level studies are crucial before installing wind farms,” he added.
However, onshore wind energy projects in India aren’t mandated to conduct an environmental impact assessment (EIA) before installation.
From land to ocean
Offshore wind farms are emerging as a valuable renewable energy resource worldwide. According to the Global Wind Energy Council, operational offshore wind capacity worldwide is currently around 83 GW.
India has also turned its attention offshore and aims to install 30 GW of offshore wind capacity by 2030. In June, the Ministry of New and Renewable Energy launched offshore wind energy bids totalling 4 GW in Gujarat and Tamil Nadu.
The primary motivation is to look beyond land-based resources, which are becoming increasingly “complex” and “time-consuming” to procure for renewable project development, Disha Agarwal, senior programme lead, Council on Energy, Environment and Water (CEEW), New Delhi, said.
With a coastline stretching across 7,600 km and exclusive economic zones covering 2.3 million sq. km, India has considerable offshore wind energy potential.
According to CEEW research, the addition of offshore wind to the renewable energy pool in Gujarat will benefit power system operations in the State. “We saw that offshore wind will aid in system adequacy and help meet reliability requirements during peak load hours,” Agarwal said
However, despite the growing interest, there has been limited research on the environmental consequences of offshore wind farms.
Offshore wind energy is a complex infrastructure asset that requires detailed marine spatial planning exercises to assess environmental and social impacts, according to Gopal K. Sarangi, head of the Department of Policy and Management Studies at the TERI School of Advanced Studies, New Delhi.
“As observed in other countries, there are numerous environmental risks for offshore wind farms,” Sarangi said. “They could disturb marine biodiversity, create noise pollution for marine habitats, and pollute the ocean water at various stages of project development.”
According to the National Offshore Wind Energy Policy, unlike other renewable energy developments in the country, EIAs are essential for offshore wind energy.
The rapid EIA report of the proposed offshore wind farm in the Gulf of Khambhat in Gujarat documented five marine mammals, including dolphins and sharks, and a reptile within the study area. While the report recognised that increased turbidity and noise levels during the construction phase of the wind farm may drive away highly sensitive species, it deemed the noise and vibrations during the operation phase to be “limited”.
Selvaraj said he doesn’t agree with the report’s inference that there are very few bird species passing through the study region. “Gujarat and its coasts are a key area within the Central Asian Flyway and the African-Eurasian Flyway,” according to him.
Per AVISTEP as well, the proposed location has a high avian sensitivity score. Thus, Selvaraj urged a longer, more thorough study to understand how migratory bird species use the area and the possible effects of wind farms on these birds.
Nikhil Sreekandan is an independent journalist.
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“The next 1,000 unicorns won’t be search engines or social media companies, they’ll be sustainable, scalable innovators — startups that help the world decarbonise and make the energy transition affordable for all consumers,” Larry Fink, chairman and CEO of US-based multinational investment management corporation BlackRock said in his annual letter to CEOs in January this year.
While companies in the developed economies have been focusing more on environment, social, and corporate governance (ESG), for their Indian counterparts it’s for long been an exercise-driven largely by the pressure from investors and the need to maintain their brand image.
As per US-based management consulting firm Boston Consulting Group’s Report on Readiness of Indian Industries towards Climate Change Guidelines of COP26, which was published in April this year, organisations were adopting sustainable business practices for select reasons including brand image, growth, and pressure from investors and stakeholders such as rating agencies, customers, employees and so on.
“About 51% of the organisations ranked pressure from stakeholders as one of their top reasons to invest in sustainability initiatives, especially those focusing on ESG- based considerations,” it said.
Experts point out that around 25 countries have made ESG disclosures mandatory and that number is only going to grow in the coming years. In India, the top 1,000 listed companies (by market capitalisation) have to mandatorily file Business Responsibility and Sustainability Report (BRSR) from the current financial year.
Reporting ESG performance by large companies is likely to have a trickle-down effect on the entire business ecosystem.
And startups, too, are feeling the heat.
Sanjeev Kumar Singhal, chairman, the Sustainability Reporting Standards Board, set up by the Institute of Chartered Accountants of India (ICAI), points out that ESG has become imperative to the success of any business.
“BRSR or ESG parameters would become the norm of the day for all businesses. A high score on ESG norms will give an added advantage to startups and they will be able to attract better talent and funds,” he says.
To be sure, private-equity (PE) investors regularly undertake pre and post- investment checks on ESG performance in startups.
Satish Ramchandani, co-founder, Updapt, an ESG-tech firm that otters ESG as a SaaS-based solution, points out that several of its clients are startups. “There is no escape from ESG. The venture capital (VC) community in India, too, is catching up” he says.
BRSR is likely to become mandatory for all listed companies in the near future and is a key action point for India to reach the net-zero goal by 2070. “Startups, too, would be part of this ecosystem when they want to get listed on stock exchanges or to be supply-chain partners with corporates that are either large or listed,” adds Ramchandani.
Rajesh K, chief quality and sustainability officer at direct-to-consumer meat brand Licious believes that while investors have started to look at companies through the ESG lens, it is more an assessment of the business to ensure the long-term sustainability and resilience to uncertainties and risks arising due to various aspects of ESG.
“We are living in a world where climate action and sustainability issues are imminent and all stakeholders expect businesses to be responsible in carrying out the business objectives considering needs of our future generations.” he savs.
N Chandrasekhar, founder, Jivoule Biofuels, a Hyderabad-based biodiesel production startup, points out that already there is a perceptible change in the attitude of investors towards ESG performance in investee companies. “Investors are very particular on ESG progress, especially after investment”.
Investors demand transparency, right metrics reporting, and the measurement of impact-generated, among other things. “No greenwashing practices are tolerated,” he adds.
However, most challenges faced by startups in meeting ESG parameters arise from the lack of awareness of their ESG impact, say experts.
Chandrasekhar adds that resource constraints add to their challenges in meeting ESG performance expectations.
Just as how investors help startups bring in corporate governance, they also help set standards (both internally and externally) to ESG reporting, which automatically orients startups in that direction. However, startup founders point out that ESG compliance is expensive and funds diverted for the same would add to financial burden.
“It needs prior planning and is a part of the culture,” says Tarun Jami, founder of climate-tech startup Green Jams.
The ESG myth
Most startups operate on the philosophy of‘hyper-growth’, which means they dedicate all their resources to acquiring customers. In most cases, this means sacrificing early profits to control market share and make super-normal profits in the future.
“Hence, some startups treat ESG as an additional cost. However, it is a misconception,” says Sandeep Kumar Mohanty, partner, ESG Strategy and Net- Zero at global consulting firm PwC.
Mohanty points out that ESG is not about investing money and time to manage compliance. “It is more about changing our mindset and how we do business.”
Experts point out that ESG-focused startups have stood out of late. They have attracted investors at a better capital cost and accelerated sales while optimising the use of resources. They also continue to attract young talent.
Mainstreaming ESG
VCs could play a key role in mainstreaming ESG in the Indian startup ecosystem. In Europe and the US, the VC community has been ahead of the curve in terms of sensitising startups about ESG issues.
“However we don’t find enough conversations of this kind happening in India,” says Timothy Hendrix, general partner at San Francisco-based early-stage VC firm Agility Ventures, adding that investors have been telling large companies to invest in ESG to bring more transparency and accountability in their business.
“We are now asking the businesses at the startup stage to do so from the beginning so that they can be both — have a growth mindset and be sustainable at the same time,” says Hendrix.
Jami, meanwhile, points out that considering how most VCs were predominantly tech investors, it takes a lot of grit to come out of their comfort zones to relearn, recalculate and re-evaluate their investment theses based on ESG parameters. It is now time for the founders to bite the bullet.
Startups can begin their sustainability journey in a small way, says Ramchandani…
"BRSR or ESG parameters would become the norm of the day for all businesses. A high score on ESG norms will give an added advantage to startuJ2S and they will be able to attract better talent and funds.
— Sanjeev Kumar Singhal, Chairman, Sustainability Reporting Standards Board
VCs on the boards of startups are in a good position to influence their thought process to achieve growth in a sustainable manner. However, for any ESG-focussed startup to attract the attention of VCs, they have to meet the acid test of financial viability, says Viney Sawhney, a professor at the Harvard University. Sawhney and Hendrix were recently in India to conduct a workshop on VC and ESG investing for startups, along with New Delhi-based Teri School of Advanced Studies.
Sawhney’s observations were that the failure risk of ESG-related ventures is low. However, most startup founders in India are still weaned towards retail, SaaS, and e-commerce ventures which have high failure rates. As a result, the pipeline for ESG ventures is not enough. “There is a lack of high-quality deal flow in ESG,” he adds.
However, given the agriculture and climate-related issues faced in India, there is a huge opportunity for ESG ventures to deliver an internal rate of return (IRR) in the range of 15% to 20%. That level of IRR is necessary for VCs to get interested in such ventures. To deliver such levels of IRR, the projects have to be well thought through, funded, and executed, he says.
Sawhney is of the view that lack of awareness among entrepreneurs is one of the key reasons for the dearth of high-quality ESG ventures in India. “In the US, when someone wants to start up, they first join a course to get a better understanding of the business ecosystem and the do’s and don’ts that they should be mindful of. In India, there are hardly any courses that give entrepreneurs such in-depth knowledge,” he adds.
The government, too, needs to play a significant role in propagating ESG practices among the startup ecosystem, says Sawhney.
“If India wants to mainstream ESG, startups and VCs have to play a key role,” he concludes.
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